Budget-Friendly Gifts from Naples: 12 Suggestions Under 20 Euros
Many first-time visitors to Naples are intimidated by the sheer scale of souvenir shopping. However, finding authentic gifts in this city without breaking the bank and without feeling like a "tourist trap" is easier than you might think. I went with the same preconceived notion. After wandering through the crowded Via Toledo for a few hours, I realized that the best souvenirs in Naples aren't found in the glittering shops, but in the small shops and market stalls tucked away in the narrow streets.
Everything I'll recommend in this article I either bought myself or checked the prices of after trying them out. They're all under 20 euros. Some are even cheaper. You'll see that you don't need a fortune to fit the spirit of Naples into your suitcase.
Where to Start Shopping?
If you're going on a souvenir hunt in Naples, keep three areas in mind. Spaccanapoli and its extension, Via San Biagio dei Librai, are the heart of the handicraft scene. San Gregorio Armeno street is a world of its own with its famous nativity scenes workshops. For gastronomic souvenirs, Pignasecca Market was my favorite; a place where locals shop and prices are significantly lower than in the tourist area.
A small word of warning: the shops at the entrance of Via San Gregorio Armeno are more expensive than the workshops a little further down the street. Walk patiently into the street and you'll see how the prices change.
Good Horn (Corno Portafortuna)
Naples The first symbol that comes to mind when you say that is this curved red horn. According to local belief, it wards off bad energy and the evil eye. You'll find it at almost every stall on the street.
You can find plastic ones for 1-2 euros, but I preferred the hand-blown glass ones. I bought a palm-sized, handmade one for 8 euros at a small workshop in Spaccanapoli. Keychain-sized ones are around 3-4 euros. Because they are small, lightweight, and a gift that appeals to everyone, they are among the ones that don't take up the most space in a suitcase.

Hint: Neapolitans say that for it to truly bring good luck, the horn must be a gift, red, and handmade. So, when buying one for your loved ones, you can tell them exactly this story.
San Gregorio Armeno Presepe Figures
This street turns into a complete madhouse at Christmas, but it's open every day of the year. The workshops sell handmade miniature nativity scene figurines, shepherds, tradesmen, and even caricatured statuettes of current celebrities, all crafted from terracotta.
Large and detailed sets are definitely beyond our budget. But a single small terracotta figure ranges from 5 to 15 euros. I bought a tiny baker figure holding a bread basket, it was 7 euros, and seeing it still damp from the paint job was an experience in itself. It's a gift you can buy without hesitation if you have a friend who's a collector.

Pulcinella Mask and Figurine
With his white robe, black mask, and long nose, Pulcinella is a symbol of the Neapolitan commedia dell'arte tradition. Some consider him the city's unofficial mascot.
Small terracotta or ceramic Pulcinella figurines range from 6 to 12 euros. There are also decorative masks that can be hung on the wall; these are a bit larger and can go up to 15 euros. They are among the best gifts that capture Naples' cheerful, slightly mischievous character. When they sit in a corner of your home, you're sure to get the question "What is this?", and then you can tell the story.

Taralli 'Nzogna e Pepe
Here's a culinary delight that most tourists miss, but it's my favorite. Neapolitan-style taralli is very different from our simit (Turkish bagel); it contains almonds, black pepper, and lard (nzogna), which makes it crispy and filling.
I bought a whole bag of them from a bakery in Pignasecca, they cost 3-4 euros. Those sold in sealed packages are more suitable as gifts, costing around 5 euros. They don't spoil for a long time, so they're easy to carry in a suitcase. You could take them as a snack to offer to wine lovers.

Kimbo Espresso Coffee
Naples, ItalyIt is considered the coffee capital of Japan, and the city's own brand, Kimbo, embodies its character. It has an intense, dark, and somewhat rebellious taste. The 250-gram packets of pre-ground coffee, even available in supermarkets, cost between 4 and 6 euros.
If you know someone who uses a moka pot, you'd be hard-pressed to find a better gift than this. I bought two packs, keeping one for myself, to be honest. You can't quite recreate the taste of an espresso you drink in a city bar at home, but this is the closest you'll ever get to it.

Limoncello (Small Bottle)
Made with Sorrento and Amalfi lemons, this liqueur is synonymous with southern Italy. In Naples, it's available in all sizes and price ranges.
If you want to stay budget-friendly, opt for small 100-200ml bottles, costing between 5-12 euros. Buying from a real liquor store, rather than a tourist shop, is usually both cheaper and of better quality. Choose those labeled "Costa d'Amalfi" or "Sorrento" lemon; anything else is often just flavoring. And don't forget to wrap the glass bottle in your suitcase among your clothes.

Gragnano Pasta (IGP)
The town of Gragnano, right next to Naples, is considered the cradle of pasta in the world. Its bronze-mold, slow-dried pasta is far superior to what you buy in the supermarket, thanks to its ability to hold sauces and its substantial texture.
500-gram packs cost between 2-4 euros, which is almost negligible. Get some interesting shapes like Paccheri or Mezzi Paccheri so the person you're gifting it to can see the difference. It's a light and practical option that anyone who enjoys cooking will love.

San Marzano Tomato (DOP)
Grown in the volcanic soil at the foot of Mount Vesuvius, this tomato is the secret to authentic Neapolitan pizza and pasta sauce. It's sold in cans and is incredibly affordable.
When looking for the genuine product, look for the phrase "Pomodoro San Marzano dell'Agro Sarnese-Nocerino DOP" and the DOP seal on the label; there are many imitations on the market that only say "San Marzano type". An original box costs 2-3 euros. If you create a small "Neapolitan kitchen set" with gragnano pasta, it makes a very meaningful gift on its own.

Babà al Rum
Naples' most famous dessert is babà, a mushroom-shaped cake dipped in rum syrup. You can't carry fresh babà in your suitcase, but you're in luck: many bakeries and gourmet shops sell small babàs in jars, soaked in rum syrup.
These jars cost between 8-15 euros and last for weeks. A gift for dessert lovers that tells the story of Naples with a single bite. I'm Via Toledo I bought it from a nearby bakery; the seller, laughing, instructed me to "warm it first, then add a little more rum."

Hand-painted ceramics in the Vietri style.
Vietri sul Mare, just south of Naples, is famous for its colorful hand-painted ceramics, which are readily available in shops throughout the city center. The yellow and blue hues, featuring motifs of lemons, the sun, and the sea, immediately catch the eye.
Large plates can strain our budget, but small pieces come to the rescue: a hand-painted refrigerator magnet costs 3-5 euros, a small bowl or spice container 10-15 euros. Because each is handmade, no two are exactly alike, making them unique. Remembering their fragility, I recommend wrapping them well.

Colatura di Alici (Anchovy Sauce)
This is a "cool" gift you can give to true gourmets. Made from fermented anchovies from the nearby town of Cetara, this clear, amber-colored sauce is considered a descendant of ancient Roman garum. A few drops add a whole new depth to pasta.
Small bottles cost between 8 and 14 euros. It's not a product everyone will know about, which is why it's perfect for those who want to elicit a "Where did you find that?" reaction. If you take it to someone seriously interested in cooking, they'll remember you for a long time.

Napoli Football and Maradona Themed Gifts
In Naples, football isn't just a sport, it's practically a religion. Portraits of Diego Maradona are everywhere – on the streets, walls, and in cafes. It's possible to turn this passion into a budget-friendly gift.
Blue and white scarves cost 8-12 euros, Maradona-printed magnets 3-5 euros, and themed socks or small flags around 5-10 euros. Instead of buying from the official store, check out the stalls in the Quartieri Spagnoli streets; they're both cheaper and perfectly capture the street spirit. If you have a football-loving friend or family member, this gift will definitely be the talk of the town.

A Few Helpful Tips for Shopping in Naples
Bargaining is especially common at street stalls and markets. If you're buying multiple items, don't hesitate to ask, "What's the price for all of them?" You'll often get a small discount. This isn't the case at shops with fixed prices.
Don't forget to carry cash. Many small workshops and market stalls either don't accept cards or are hesitant to accept small amounts. Having change on hand will significantly make things easier.
Finally, wait until your last day to buy gastronomic souvenirs. Instead of buying items like coffee, pasta, and canned goods at the beginning of your trip and carrying them around for days, pack them closer to your departure date to avoid spoilage and damage in your suitcase.
FAQ
- Would there be any problems transporting food products from Naples to Türkiye? Products like pre-packaged, industrially packaged pasta, canned goods, coffee, and bottled liquor generally don't cause problems. I recommend avoiding perishable items like fresh cheese and unprocessed meat. It's still a good idea to check current customs regulations before traveling.
- Where can I find the best deals on gifts in Naples? The Pignasecca and Porta Nolana markets offer the most balanced prices for food; the inner streets of Spaccanapoli offer the best prices for handicrafts. Prices are significantly higher on the main streets and in tourist areas near the train station.
- Would it be a problem to carry Limoncello on a plane? The 100ml limit applies to carry-on bags, so you'll need to pack larger bottles in your checked baggage. Since it's glass, remember to wrap it in your clothes and place it in a leakproof bag.
Naples is a city that remembers for its character rather than its ostentation, and its gifts are just like the city itself. They don't have to be expensive, they just need to be heartfelt. A bag of taralli, a small hand-painted figurine, or a jar of babà smelling of rum; they all carry a piece of this chaotic, passionate, and warm city. When you open your suitcase, you'll hear the hum of those narrow streets again, and that's what a good gift is.