Digital Transformation and Sustainability Revolution in Post-Pandemic Tourism

The tourism sector, which has recovered rapidly with the pandemic, is experiencing significant changes in the areas of digitalization and sustainability. Rotana Tourism General Manager Ahmet Fevzioğlu evaluated this transformation process and shared his predictions for the future.

The Rising Role of Digital Transformation

Ahmet Fevzioğlu, drawing attention to the increasing impact of digital technologies in tourism, said, “The pandemic has accelerated the digitalization process. The tourism sector can no longer function without online reservations, mobile applications and artificial intelligence-supported services. These technologies increase customer satisfaction and significantly improve operational efficiency.” The integration of digital transformation into every stage in the sector ensures that both guests and businesses have a more efficient experience.

Sustainable Tourism and Environmental Awareness

Fevzioğlu emphasized that the issue of sustainability is becoming increasingly important. “Sustainable tourism is no longer just a choice, it has become a necessity. Tourism businesses are becoming more sensitive and conscious about protecting natural resources, increasing energy efficiency and reducing their carbon footprint,” he said. Environmentally friendly practices are of critical importance not only for the future of the sector, but also in terms of social and environmental responsibilities.

New Customer Expectations and Trends

Referring to changing customer expectations, Fevzioğlu said, “Modern tourists demand not only a comfortable holiday but also an environmentally friendly and sustainable experience. This demand is leading to the rise of new trends such as nature tours, ecotourism and environmentally friendly accommodation.” Tourists prefer options that are compatible with nature and protect the environment while on holiday, which directs businesses in the sector to sustainable practices.

The Future of Tourism: Digitalization and Sustainability

Fevzioğlu shared his predictions about the future of tourism as follows: “In the coming years, digitalization and sustainability will be the fundamental elements of the tourism sector. Technological developments will open the door to more personalized, environmentally friendly holiday experiences. Businesses that embrace this transformation will gain a competitive advantage and bring long-term, sustainable growth to the sector.”

Ahmet Fevzioğlu believes that the tourism sector will maximize its future growth potential by providing both environmentally sensitive and customer-oriented services thanks to sustainability strategies combined with digital transformation.